The combination of a skills shortage and workers being increasingly reluctant to move jobs thanks to the uncertainty of Brexit, means that recruiters have their fair share of challenges to face in 2018.
If you’re worried about how you’re going to fill vacancies, you’re not alone. A recent survey carried out by CareerBuilder has highlighted the main concerns expressed by recruiters and below we share the findings.
Talent shortages
Difficulty finding candidates with the right skills has been an ongoing issue for some time now and it’s a problem that looks set to continue to haunt recruiters throughout 2018:
- 42% of employers are worried that they won’t be able to find the talent they need
- 8% are struggling to find relevant candidates
- Perhaps this is because 86% of the most qualified candidates are already employed and aren’t actively looking for a new job
- Despite this, 40% of employees surveyed said they plan on changing their job this year which means that there are candidates out there, it’s just tough to identify the right ones
It’s a candidate-driven market
Today, candidates have far more power during the job search than ever before. What this means for recruiters is that they have to create a great candidate experience if they want to attract top talent and stand out from the competition.
- 86% of recruiters and 62% of employers feel the labour market is candidate-driven
- 8% of recruiters are finding it difficult to deal with candidate demands
Negative employer branding
With the hiring environment being so competitive, it means that employers have to pay special attention to their employer branding. A bad reputation can sabotage your hiring efforts and make it near impossible to attract top talent.
- 55% of job seekers say they would abandon a job application if they saw a bad review about the company online
- When making a decision about where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important to them
- 50% of candidates say they wouldn’t work for a company that had a bad reputation – even if it meant getting a pay increase
Top tips for successful recruitment
With the recruitment industry facing so many challenges, how can you ensure that you attract candidates and make successful hires?
Utilise Talent Relationship Management (TRM)
With the help of proactive sourcing and modern Applicant Tracking Systems (ATS), recruiters can greatly improve talent management. By taking the time to nurture relationships with potential future hires, you create a positive candidate experience that’s going to help you attract the best talent.
Social recruitment
More and more companies are using social media to find talent, advertise jobs and communicate with potential candidates.
- 80% of employers say that social recruiting helps them to find passive candidates
- 70% of hiring managers say that they’ve made successful hires using social media
- 89% of companies say that they’re planning to recruit via social media in 2018
Make the process mobile-friendly
Mobile devices play a huge part in our daily lives so it makes sense to reach out to candidates via this medium. In 2018, it’s likely that more and more organisations will adopt mobile-enabled application processes in order to meet candidate expectations.
According to Glassdoor, 89% of job seekers say their mobile device is an important tool for job hunting and 45% use it to search for jobs at least once a day.
If you would like help recruiting top talent into your organisation, contact Choralis Consultingtoday and we’ll be more than happy to help.
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